The UK arm of Germany-based snack maker Intersnack has named former Northern Foods executive Dave Wilson to the new role of marketing director.

Wilson, who had worked at Northern for four years as brand marketing manager, has been a consultant to Intersnack UK for the last nine months.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

His appointment is part of a “big development programme for the business”, Intersnack UK said. This month, the unit plans to relaunch its Penn State brand.

Wilson said: “Intersnack is a business with the capacity, ambition and passion to deliver new growth and excitement to snacks in the UK and also agile enough to build innovative and proactive relationships to bring real benefit to our trade partners.”

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now