Mondelez International is launching its Barny sponge snack to the UK in what it claims is the firm’s biggest biscuits launch since Belvita.
Barny, which was launched in France 14 years ago, has since been rolled out in Belgium, Spain, the Czech Republic and Russia.
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The cake snack, which will be launched throughout the spring, will be available in two variants: chocolate and milk, with an RRP of GBP1.69 (US$2.58) for a 150g multi-pack. The product contains no artificial colours or preservatives, Mondelez says.
The launch will be supported by a GBP4m marketing investment including TV advertising and an extensive sampling campaign.
