Italy-based gluten-free firm Dr Schär has launched a quiche product in the UK, a first, it claimed, for the category in Europe.

The company this week introduced a frozen quiche under its DS-Gluten Free brand into UK retail stores.

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“We are thrilled to be the first company to market gluten free quiche in grocery retail in the UK and in Europe. We’ve worked hard to develop a recipe that is as close to a mainstream quiche as possible. For many people who follow a gluten or wheat free diet, quiche has probably been off the menu for a number of years,” DS-Gluten Free retail brand manager Emma Herring said.

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