Italy-based gluten-free firm Dr Schär has launched a quiche product in the UK, a first, it claimed, for the category in Europe.

The company this week introduced a frozen quiche under its DS-Gluten Free brand into UK retail stores.

“We are thrilled to be the first company to market gluten free quiche in grocery retail in the UK and in Europe. We’ve worked hard to develop a recipe that is as close to a mainstream quiche as possible. For many people who follow a gluten or wheat free diet, quiche has probably been off the menu for a number of years,” DS-Gluten Free retail brand manager Emma Herring said.