Danone has introduced a second infant formula brand to China, targeting soaring imported demand for imported products.

Aside from maternity stores, Danone has made Nutrilon available at Tmall, a business-to-consumer site run by China’s largest online shopping platform Taobao.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

“We learned over 3m Chinese mothers are buying motherhood supplies each month at Tmall, which obviously is a great place to sell infant formulas,” said Bruno Chevot, general manager at Danone Baby Nutrilon Hong Kong, which handles Nutrilon sales in China.

He added Tmall will help Danone quickly reach consumers in remote areas with few maternity stores.

Manufactured in the Netherlands, Nutrilon is the second imported brand Danone has introduced to China. In 2011, it started selling New Zealand-made infant formula Karicare, also available at Tmall.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now