Danone has introduced a second infant formula brand to China, targeting soaring imported demand for imported products.

Aside from maternity stores, Danone has made Nutrilon available at Tmall, a business-to-consumer site run by China’s largest online shopping platform Taobao.

“We learned over 3m Chinese mothers are buying motherhood supplies each month at Tmall, which obviously is a great place to sell infant formulas,” said Bruno Chevot, general manager at Danone Baby Nutrilon Hong Kong, which handles Nutrilon sales in China.

He added Tmall will help Danone quickly reach consumers in remote areas with few maternity stores.

Manufactured in the Netherlands, Nutrilon is the second imported brand Danone has introduced to China. In 2011, it started selling New Zealand-made infant formula Karicare, also available at Tmall.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.