US natural and organic firm Annie’s is preparing to expand its cracker line up with the launch of cheddar squares and organic Graham crackers.

The company said Annie’s organic squares are a “better-for-you snack alternative” made without artificial flavours or colours. The squares contain certified-organic wheat, six grams of whole grains per serving and 100% real cheese.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

This summer, the group will also be rolling out certified-organic Graham Crackers available in honey and cinnamon varieties. 

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact