Post Foods has expanded its range of Honey Bunches of Oats with the launch of a Greek Honey Crunch variety.
“Honey Bunches of Oats revolutionized breakfast in 1989 by combining four different cereals to create the perfect blend, and it has been a staple at the family breakfast table ever since. In recent years, Greek yogurt has become a breakfast favorite, as well,” said Dr. Mark Izzo, VP of R&D and innovation at Post Foods. “We channelled the innovation that made Honey Bunches of Oats great – combining favorites – to create two unique granolas that unite both the sweet taste of honey and slightly tangy taste of Greek yoghurt.”
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The new cereal features two granola clusters – one that has the Greek yoghurt baked into the cluster and one with a Greek yoghurt style coating.
