J&J Snack Foods and General Mills announced a new partnership that will see the introduction of a new frozen dessert, Pillsbury Mini Pies, in the US.

J&J, which is manufacturing the new range under licence from General Mills, said the desserts will be available in three varieties: apple cinnamon, s’mores and chocolate lava. 

“Innovation is just starting to take hold in the frozen dessert category and there’s no better way to shake up the freezer door than with an iconic and trusted brand such as Pillsbury,” said Alissa Davis, director of marketing for J&J Snack Foods. “Consumers are looking for convenience and portion control in their dessert options, so we feel strongly Pillsbury Mini Pies provide an indulgent solution to meet those needs.”

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Each package comes with four 1.8 oz. frozen mini pies and a flavoured icing packet and can be ready in 15 minutes or less. These pies will be sold at retailers nationwide in frozen dessert sections, as well as in warehouse clubs.

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