Jacksonville, Florida-based Winn-Dixie Stores is to display faith in the local football team by buying up enough Jacksonville Jaguars tickets to ensure that all the home games this season are shown on TV.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The National Football League rules state that games which are not a sell out are subject to a local TV blackout, and before Winn-Dixie’s announcement, team officials were concerned that 70% of the home games would be blacked out.
The Jacksonville Jaguars have struggled to retain fans since their performance slipped in the AFC championship game.
