Kellogg has announced the launch of a range of cereals to go on sale at UK discount retailers.

Honey Hoopla, Coco Pops Jumbos and Coco Pops Chocs are sold in 240g bags and are priced at GBP1 (US$1.63).

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This is the second such launch for Kellogg, which rolled out discounter-exclusive cereal bar multipacks earlier this year.

Later this year, Kellogg will launch Special K Red Berries and Frosties Cereal & Milk Bars at an RSP of GBP1 for a pack of four bars.

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