Unilever has launched a crème fraiche alternative under its Elmlea brand.
The group said the product has been launched "in line with consumer preference for healthier, lighter versions of crème fraiche". It contains 50% less fat than normal creme fraiche products.
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Rhiannon Carr, Elmlea brand manager, said: "Consumers are looking for healthier alternatives to traditional crème fraiche and as the UK’s number one cream brand, Elmlea is perfectly positioned to meet this demand. Elmlea Fraiche offers consumers a lighter flavour, with the same great taste people have become accustomed to from the brand."
Elmlea Fraiche is available now in Morrisons at GBP0.79 (US$1.25) with a staggered roll out set to take place across the wider grocery from October.
