US food group JM Smucker has launched a range of granola bars under its peanut butter brand Jif.

The Jif Peanut Butter Granola Bars are the brand's debut into the granola bar category.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The bars come in three variants: Creamy Peanut Butter, Crunchy Peanut Butter, and Peanut Butter Chocolate Flavored.

Each bar contains at least seven grams of protein.

The Jif bars are available in stores with a suggested retail price of $0.99 per individual bar and $3.49 for a five-pack.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now