F&S Produce Company has started rolling out its Sam’s Fresh range of all-natural salsas to customers throughout the northeast and mid Atlantic states in the US.

The company said the move follows a “successful” soft launch in the test markets in Philadelphia and New York.

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“Sam’s Fresh Salsa was introduced to the test market areas in 2013 and has become an extremely successful brand in those markets with tremendous consumer loyalty. Sam’s Fresh Salsa is an all natural product which makes it a perfect extension of the freshness and safety commitment we have at F&S Produce Company,” president and CEO Sam Pipitone commented.

The line is made up of mild, medium, hot and mango/pineapple varieties.

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