
Post Holdings-owned Attune Foods is launching a new range of cereals – Supergrains – under its Peace Cereal brand.
The company said the line is made with "trending" ingredients and the range includes quinoa chia crunch and maple buckwheat hemp varieties.
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The range is USDA-certified organic, non-GMO verified and low in sugar. Quinoa chia crunch contains 7 grams of protein and 5 grams of fibre while maple buckwheat hemp has 7 grams of protein and 4 grams of fibre.
Peace Cereal Supergrains are available throughout the US at stores including Fresh Market, Whole Foods and Sprouts for retail prices of $3.99 – 4.99.