Nestle US has launched its second ice cream under the Wonka brand.

Timed with the 50th anniversary of Roald Dahl’s book Charlie and the Chocolate Factory, the new Wonka Peel-a-Pop frozen desserts are designed to look like and peel like bananas. The peels, in Vanilla Banana and Vanilla Grape, are edible.

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“At Wonka, making ordinary sweets isn’t enough. Our mission is to bring the pure imagination of Willy Wonka to life with innovative treats,” said Lisa Williams, Wonka brand manager.

Wonka Peel-a-Pop frozen treats are available nationwide at Wal-Mart, Target, Safeway and Kroger at a suggested retail price of US$4.29 per eight-pop carton.

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