UK confectioner Tangerine Confectionery has launched a new Pop ‘n’ Pour product under its Butterkist brand.

The Pop ‘n’ Pour cartons comprise two bags of plain popcorn and two sachets of flavoured sauce to be poured over the popcorn once cooked.

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Helena Blincow, Butterkist brand manager, said: “We’re very excited to announce the launch of this truly innovative product to the Butterkist portfolio. Pop ‘n’ Pour has been developed based on the rising trend of consumer engagement and involvement with products.”

The new range is available in two flavours: Chocolate and Chocolate Orange and both flavours are under 70 calories. RSP is GBP2.29 (US$3.86).

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