Danone has marked the relaunch of its Gervais desserts in France as a yoghurt brand with a new advertising campaign.

Gervais, formerly a dessert brand, has been relaunched as a "gourmet" range of yoghurts. The lines features seven flavours: lemon, citrus fruits, blueberry, raspberry, strawberry, vanilla and plain. The company launched the advertising push earlier this month.

Danone, which stopped selling the dessert in 2007, told just-food: "Gervais is a very endearing brand for both Danone and the consumers, thanks to its historical savoir-faire for 160 years. It was thus unthinkable for Danone to give up on this brand and not offer it to consumers. Danone maintains [the] spirit and values of Gervais thanks to quality products made with whole milk, cream and quality fruits."

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The company refused to comment on why the company had removed Gervais from the market and why it had decided to re-introduce the brand.

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