Speculation is mounting over the potential suitors for Unilever’s Ragu brand, with the likes of Hormel Foods and Hillshire Brands touted as would-be acquirers alongside Post Holdings and Mizkan. 

Hormel Foods and Hillshire Brands both remained silent on speculation they have expressed interest in Unilever’s pasta sauce brand, while Post and Mizkan were unavailable for comment at time of press. 

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Unilever, meanwhile, refused to be drawn on the subject when speculation emerged that it was mulling the sale of Ragu earlier this month. Morgan Stanley, who it is said to be managing the sale, declined to comment. 

Earlier in the month Heinz, Kraft Foods Group, Smucker and Pinnacle were all named as brands Unilever is said to have contacted regarding the Ragu sale.

Analysts suggested Pinnacle would be the most likely of the four to acquire the brand since the group acquired the Wish-Bone salad dressings business from Unilever in a US$580m deal last year.

According to Bloomberg, first round bids for Ragu could fetch up to $2bn.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact