Icelandic Seachill has secured a listing for its The Saucy Fish Co. brand in the US.
From Monday, (9 March), The Saucy Fish Co.’s products will be sold in 390 Giant Carlisle and Giant Landover stores in eight states across the North East of the US. The chains are owned by Dutch retail giant Ahold.
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The initial product line up will include three fish-and-sauce products, two of the brand’s Foil Bake Bag products and two from a new range of Ready to Enjoy Salmon, designed specifically for the US market.
Simon Smith, sales and marketing director at The Saucy Fish Co., said the listing was “a great triumph” for The Saucy Fish Co.
“The US is the world’s third-largest consumer of seafood, and it’s been reported that consumption of fresh and frozen fish fillets has climbed 12% in 2013 and is at its highest level since 1984, so it’s a great time to launch Saucy Stateside.
“Globally, we’re aiming to become a EUR200m (US$28m) brand by 2015. We are confident that The Saucy Fish Co. will secure further US listings this year, and we expect this to be the first in a line of international announcements over the next 18 months.”
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By GlobalDataIn February, Icelandic Seachill annoucned it would cease production of its ready-meal business in the UK.
