General Mills intends to capitalise on the growing demand for high-protein, high-fibre foods with the launch of Fiber One Protein.
The new line is available in two varieties: maple brown sugar and cranberry almond. When served with milk, each serving contains 10 grams of protein and 20% of the recommended daily amount of fibre.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“We know that many consumers are looking to increase their morning protein intake for a variety of reasons, but they still want the convenience of breakfast cereal,” said Jim Wilson, marketing manager, Fiber One.
The product is being launched into grocery stores nationwide, at a suggested retail price of US$4.29, General Mills said.
