General Mills is targeting health-conscious adults in the UK with the launch under its Yoplait brand of the low-sugar Super Fruitii yogurt line.
The fat-free Super Fruitii contains 60 calories and is “served on a layer of fruits” and comes in three flavour combinations – blueberry, strawberry and goji berry; mango, papaya and aloe vera; and raspberry, cranberry and pomegranate.
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“The product’s credentials come with a sugars content that is, on average, 30% lower than other fat-free yogurts,” General Mills said. “The Super Fruitii range is also fortified with calcium and essential vitamins D and B2.”
The range is available in 4x100g packs and listed in Tesco, Sainsbury’s, Morrisons and Asda at an MRRP of GBP2.49 (US$3.10).
Yoplait marketing manager Joanna Abram added: “It is a major platform for Yoplait and we have exciting plans for the future. We will also be supporting the launch with a six-figure marketing campaign starting in January 2017.”
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By GlobalData
