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November 15, 2016

General Mills launches Yoplait Super Fruitti yogurt for adults

General Mills is targeting health-conscious adults in the UK with the launch under its Yoplait brand of the low-sugar Super Fruitii yogurt line.

General Mills is targeting health-conscious adults in the UK with the launch under its Yoplait brand of the low-sugar Super Fruitii yogurt line.

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The fat-free Super Fruitii contains 60 calories and is “served on a layer of fruits” and comes in three flavour combinations – blueberry, strawberry and goji berry; mango, papaya and aloe vera; and raspberry, cranberry and pomegranate.

“The product’s credentials come with a sugars content that is, on average, 30% lower than other fat-free yogurts,” General Mills said. “The Super Fruitii range is also fortified with calcium and essential vitamins D and B2.”

The range is available in 4x100g packs and  listed in Tesco, Sainsbury’s, Morrisons and Asda at an MRRP of GBP2.49 (US$3.10).

Yoplait marketing manager Joanna Abram added: “It is a major platform for Yoplait and we have exciting plans for the future. We will also be supporting the launch with a six-figure marketing campaign starting in January 2017.”

In the summer, General Mills targeted so-called “tweens” in the US with its Go Big Yoplait line rolled out into the country’s retail and foodservice channels simultaneously.

General Mills also launched a range of seven Yoplait yogurts made from goat and sheep milk in the French market

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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