Swiss meat firm Bell Group has acquired local foodservice supplier Geiser.?
Geiser generates annual sales of around CHF45m (US$45.9m) and employs 120 people. The company operates a production plant in Schlieren, where it produces meat and charcuterie items. Bell said that there would be no job losses as a result of the deal. Geiser will be managed as an independent business under the Bell umbrella and current management will continue to oversee operations.
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Bell said that the acquisition “strengthens” its position in the Swiss foodservice segment while Geiser said becoming part of a larger organisation “safeguards” its position in “a very competitive market”.
Bell said: “As part of its investment planning in Switzerland, Bell is strengthening its focus on customer groups. While the bigger production sites focus on rational and efficient large-scale production, the smaller and more flexible plants should concentrate on regional and customer-specific product ranges.”
The agreement is expected to close on 1 October. Financial details were not disclosed.
The deal is Bell’s third acquisition of 2016. Last month, the company announced a deal to buy Swiss charcuterie supplier Cher-Mignon. In February, Bell announced a move to expand in the produce sector through the acquisition of Swiss convenience salad maker Eisberg Group.
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