Kellogg’s India has withdrawn from the biscuits business after its Chocos biscuits brand failed to take off.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Kellogg’s India launched Chocos biscuits in 1998 as an extension to its already existing cereal brand of the same name in what was seen as a surprise move by many industry observers because of the different kind of distribution network required.
K. Venkatachelam, managing director of Kellogg’s India, told Business Line: “We have stopped manufacturing biscuits and do not intend selling them any more. Our main focus will be on our cereals.”
