French agricultural and food processing cooperative Agrial is expanding its Florette business in the UK with the acquisition of beetroot supplier Axgro Foods. 

Florette has concluded the purchase of Axgro Foods, which produces cooked, pickled and flavoured beetroot products under both The Lincolnshire Beetroot Company and private label, Agrial said. The business will continue operating from its base in Lincolnshire. Agrial added it has further plans to develop and invest in the busines

Doug Robertson, MD at Florette UK, said the move was part of the group’s “long-term strategy” to “diversify” its product portfolio. 

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“The acquisition of Axgro Foods is part of our long term strategy to diversify our product portfolio and provide our customers with even more variety. Florette is no stranger to beetroot, a key component in our popular Superfood salad and we understand its multiple nutritional benefits and appeal to the health-conscious consumer,” he said. “We would like to welcome Axgro Foods to the Florette family and look forward to continued growth together.”

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