Canada’s food standards agency has blocked further imports of Soylent, the meal replacement nutritional drink, unless they meet certain regulations.

The Canadian Food Inspection Agency (CFIA) said there will not be any product recall of Soylent, said to be favoured by round-the-clock Silicon Valley workers, because it has not identified any health risk to consumers.

In a statement obtained by just-food today (26 October), the agency said: “As part of routine import inspection activities, CFIA identified that certain Soylent products were not in compliance with the Food and Drug Regulations with regard to meal replacements. Any additional imports of this product into Canada will be required to be in compliance.” 

Rosa Foods Inc. of the US, which has been exporting the drink to Canada since 2015, said it has been informed by the agency that its products do not “meet a select few of the CFIA’s requirements for a meal replacement”. Until the issue is resolved, the company cannot supply Soylent to its Canadian customers.

In a letter to customers, Rosa Foods chief executive Rob Rhinehart said: “Although we feel strongly that these requirements do not reflect the current understanding of human nutritional needs, we respect the CFIA’s regulations and will fully comply with any regulatory action they deem appropriate.”

“We’re working to get Soylent back into Canada as quickly as possible.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.