Canadian fruit and vegetable grower Mucci Farms is moving into the third phase of the expansion of its strawberry acreage in Kingsville, Ontario, with production set to begin in the autumn of 2018.

Each stage encompasses 12 acres of land and, once phase three is completed, the company will have 36 acres of high-tech greenhouses at the site. The third phase will include lit technology that will help Mucci Farms produce its Smuccies Sweet Strawberries brand during the winter months, it said in a statement yesterday (24 October). The producer owns 200 acres of greenhouses, 30 of which are growing lettuce, tomatoes and cucumbers.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Phase two has just been completed with a ceremony planned for tomorrow (26 October) to celebrate the first harvest. CEO Bert Mucci said the new 24-acres of strawberry greenhouses will include the use of diffused glass, which reduces stress on the plants by providing even sunlight.

“Our strawberry programme is being met with a great deal of enthusiasm from current and potential retail partners because of our emphasis on premium flavour and consistent supply,” said Danny Mucci, vice president of sales and marketing.

Mucci Farms also has a three-stage US expansion programme underway in Huron, Ohio.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now