Dairy giant Müller is set to reduce the level of sugar in its Müller Corner yogurt range in the UK and Ireland following the discovery of a new yogurt culture.
It said it could reduce sugar in the range by up to 9% and gain a creamier texture.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The company said it has carried out a “rigorous research and development process” which involved access to more than 13,000 yogurt strains.
Müller said it discovered that the combination of two specific yogurt strains created a less sour tasting yogurt which means less sugar is required to be added to create a better taste.
The company is also planning to remove all added sugar from its core Müllerlight range, reducing the total sugar content by up to 28%.
The new recipes will be available from May 2019.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataMüller said the discovery is part of its GBP100m (US$130.5m) investment to “innovate, develop, manufacture and market a new generation” of yogurt and dessert products.
Having recently reformulated Müllerlight Greek Style and Müllerlight Fruitopolis so that they include 0% added sugar, Müller had also previously reformulated the Müller Corner Strawberry flavour so that it has 19% less sugar and launched Müller Corner Plain, the dairy company’s first ever Müller Corner made with unsweetened natural Greek style yogurt.
Michael Inpong, chief marketing officer at Müller said: “By changing the culture we use to make our yogurt we’ve created something completely unique. Not only does the new Corner yogurt recipe have a thicker and creamier texture, but it has less sugar. It’s backed by our consumer sampling, and we’re very excited to bring this new recipe to market.”
