Share

US-based TreeHouse Foods has sold its McCann’s Irish Oatmeal brand to local peer B&G Foods for US$32m.

TreeHouse, the largest provider of own-label products to US grocers, said the deal fits in with its plans to become a more focused business.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Steve Oakland, TreeHouse’s CEO and president, said: “McCann’s Irish Oatmeal is a wonderful brand that has great opportunity to flourish under B&G Foods’ branded food umbrella.

“The divestiture supports our efforts to simplify and streamline our business and concentrate our efforts on private label categories that support our customers’ corporate brand initiatives. We expect proceeds from the transaction will be used to pay down debt.”

McCann’s – which dates back to 1800 when John McCann built a mill in County Meath in Ireland – was acquired by TreeHouse through its purchase of Sturm Foods in 2010.

See Also:

Sales of the business were approximately $13m in 2017. TreeHouse said the transaction is expected to have a negligible impact on its 2018 earnings.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

McCann’s will now join New Jersey-based B&G’s portfolio of brands, which includes Green Giant vegetables, Back to Nature snacks and Cream of Wheat hot cereal.

TreeHouse is going through a restructuring process which is continuing under new CEO Oakland, who joined in March and is tasked with implementing the company’s TreeHouse 2020 turnaround strategy.

In February, before he took up the role, TreeHouse launched a strategic analysis of its snacks business.

Read just-food’s analysis: TreeHouse Foods’ CEO Steven Oakland faces turnaround challenge