The franchisee advertising committee of fastfood giant McDonald’s has voted to raise its contributions to the US advertising budget.
Executives close to the company told chicagobusiness.com that the committee agreed to up its funding of the voluntary advertising programme from 1.5% of gross sales to 1.65%. This amounts to an extra US$33m a year.
McDonald’s was, however, holding out for an increase to 1.81% of gross sales.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Food Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
