The franchisee advertising committee of fastfood giant McDonald’s has voted to raise its contributions to the US advertising budget.
Executives close to the company told chicagobusiness.com that the committee agreed to up its funding of the voluntary advertising programme from 1.5% of gross sales to 1.65%. This amounts to an extra US$33m a year.
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McDonald’s was, however, holding out for an increase to 1.81% of gross sales.
