Graeme Hart, reputed to be New Zealand’s richest man, and his son Harry, have reportedly added to their purchase of Hansells Food Group with the acquisition of two more assets.

Media reports in New Zealand say the Harts’ Walter & Wild group have snapped up local cereal maker Hubbard Foods and bought Gregg’s sauce unit.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Financial details have not been disclosed.

“The bringing together of Hubbards, Hansells and Gregg’s Sauces under Walter & Wild combines some of New Zealand’s best-known food brands into a food manufacturing powerhouse. We now have a significant brand portfolio reaching consumers from breakfast to dessert,” Harry Hart said in a statement, according to The New Zealand Herald.

Hart said his immediate focus is integrating the businesses.

The local news website Scoop.co.nz said the Gregg’s sauce assets became available as a required disposal for New Zealand’s Commerce Commission to approve the sale of Cerebos Gregg’s to Kraft Heinz.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The New Zealand Herald newspaper quotes Hubbard Foods founder Dick Hubbard as saying: “After making the equivalent of three billion bowls of muesli and cereals over 30 years, it is time to hand over the reins to a younger generation. In selecting a buyer, it was important that Hubbards remained in New Zealand ownership. I’m very pleased to have achieved that goal. Harry and his team have the energy and enthusiasm to take Hubbards forward.” 

Brands in the Walter & Wild portfolio will include Aunt Betty’s, Hansells, Hubbards cereals and Gregg’s table sauces.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact