France’s egg suppliers are to market their eggs with a new origin logo, a label they claim “guarantees the quality and traceability” of the products.
The first eggs to be sold under the Oeufs de France label are set to hit stores in September.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The French egg industry has followed its counterparts in fruit and vegetables, in meat and in potatoes to launch an origin label.
In a statement, France’s Agriculture Ministry said the logo was part of a five-year plan drawn up by the egg industry to respond to French consumer demand for local products.
The Oeufs de France logo assures the consumer the egg has been laid on French territory by hens born and raised in France, the Ministry added.
In recent years, France’s dairy and meat industries have launched similar initiatives.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataA year earlier, in the wake of the horsemeat scandal, France’s meat industry unveiled a national meat label and logo.
