French supermarket Carrefour has acquired a majority stake in meal-kit delivery start-up Quitoque.
Founded in 2014 by Grégoire Roty, Etienne Boix and Céline Nguyen, Quitoque delivers to people’s homes through a subscription service, providing meal kits using local, organic and seasonal produce, predominately sourced in France.
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In 2017 the company delivered three million meals throughout the country. It employs 60 workers.
Quitoque, which claims to be a pioneer in food-tech, will still be managed by its co-founders, who will continue to develop the company in conjunction with Carrefour.
The financial details or terms of the transaction were not disclosed, nor the size of the stake.
Quitoque co-founder Boix said: “This transaction confirms the relevance of our model and will enable us to capitalise on Carrefour’s strengths to accelerate our omni-channel development.”
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By GlobalDataCarrefour’s investment will enable the supermarket to expand its food e-commerce offering, in line with the group’s “ambition of creating an omni-channel universe of reference and becoming the world leader in the food transition for all”.
Marie Cheval, executive director for customers, services and digital transformation at Carrefour, said: ”At the crossroads of digital and food, Quitoque will enable us to strengthen our position in the food-tech industry in order to provide an omni-channel response to new consumer habits through the combination of proximity, convenience and quality.”
