The notion of constructing a Canadian brand for the country’s agricultural produce has been slammed by Richard Gray, an agricultural economist at the University of Saskatchewan.


Ottawa has recently suggested that it markets Canadian agricultural and food products under an umbrella Canadian brand, based on health and safety regulations.


Speaking at a recent conference, Gray explained that the plan could easily backfire, and that the government should stay out of branding Canadian agriculture.


Using Britain as an example he said: “The British promoted beef intensively throughout Europe. When British beef went down, all British beef went down.”


The idea is ” dangerous. While the notion is good I don’t think the government should take over.”

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just-food.com recently published an indepth feature investigating the merits (or otherwise!) of a Canadian branding strategy. To read it, click here.

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