The notion of constructing a Canadian brand for the country’s agricultural produce has been slammed by Richard Gray, an agricultural economist at the University of Saskatchewan.
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Ottawa has recently suggested that it markets Canadian agricultural and food products under an umbrella Canadian brand, based on health and safety regulations.
Speaking at a recent conference, Gray explained that the plan could easily backfire, and that the government should stay out of branding Canadian agriculture.
Using Britain as an example he said: “The British promoted beef intensively throughout Europe. When British beef went down, all British beef went down.”
The idea is ” dangerous. While the notion is good I don’t think the government should take over.”
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By GlobalDatajust-food.com recently published an indepth feature investigating the merits (or otherwise!) of a Canadian branding strategy. To read it, click here.
