US food major Kellogg is investing in its MorningStar Farms’ facility in Ohio to increase capacity for plant-based products.

The site in the city of Zanesville will be the recipient of US$43m, of which $25m will be invested to upgrade equipment and the remainder will be used to increase capacity, according to a media report, which said the plans will be completed by the end of next year with the addition of 40 new jobs.

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While Kellogg declined to confirm those details when contacted by just-food, the Pringles snacks and Rice Krispies cereals owner did offer a statement.

“Expanding the facility will help us continue to meet consumer demand for their favourite plant-based products,” Kellogg spokesperson Kris Bahner said. “We look forward to continuing the tax incentive process to bring this expansion to Zanesville.”

In 2019, Texas-headquartered MorningStar Farms made a commitment to make its portfolio fully vegan as it introduced its new 100% plant-based Cheezeburger.

This year, factors linked to Covid-19 have delayed the launch of the company’s meat-free Incogmeato brand.

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