US food giant Kraft Foods has announced that it is to acquire the Back to Nature cereal and granola business from privately-held Organic Milling.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The Back to Nature brand, which is sold in retail grocery and natural product stores in the US, registered sales of almost US$10m in 2002.
Kraft said Organic Milling will produce Back to Nature cereals and granola for Kraft under a co-manufacturing agreement.
Financial terms of the agreement were not disclosed.
GlobalData Strategic Intelligence
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
