Leon, the UK fast-food chain, is moving into groceries after inking a deal with ‘big four’ supermarket group Sainsbury’s.
Its first move into products designed for the home will result, Leon hopes, in “massive growth in its business”.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The chain, established in 2004, will see its new range of products sold in 600 Sainsbury’s stores throughout the UK.
The range of 14 products started to appear in-store from Sunday (13 October) and includes vegan and non-vegan sauces, mayonnaises, vinegars, olive oils, a balsamic vinegar and bread, including sourdough, baked every day in Sainsbury’s in-store bakeries.
None of the products contain artificial ingredients.
Leon said the partnership with Sainsbury’s will allow it to continue with its “mission” to get people to eat more plant-based food and expand out of its London-focused footprint.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataIt said a pipeline of regular new products is scheduled to follow its launch lines in 2020 and beyond.
John Vincent, co-founder of Leon, said: “Sainsbury’s is a supermarket that, like us, puts food and flavour first, so teaming up together just makes sense. Now we’re embarking on a partnership that champions food innovation, alongside our values.
“This brand new range is an important step for us as a business as we grow beyond restaurants and continue to live out our ambition to help people access naturally fast food, everyday.”
Rachel Eyre, head of future brands at Sainsbury’s, said: “We are excited to be partnering with Leon to bring their products to the nation’s shoppers for the first time, exclusively for Sainsbury’s customers. At Sainsbury’s, we’re constantly looking for ways to offer our customers new and innovative products, and Leon’s flavour-first philosophy can help us do just that.”
