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October 15, 2019

UK fast-food chain Leon moves into groceries with Sainsbury’s partnership

Leon, the UK fast-food chain, is moving into groceries after inking a deal with a 'big four' supermarket group. 

By Leonie Barrie

Leon, the UK fast-food chain, is moving into groceries after inking a deal with ‘big four’ supermarket group Sainsbury’s. 

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

Its first move into products designed for the home will result, Leon hopes, in “massive growth in its business”.

The chain, established in 2004, will see its new range of products sold in 600 Sainsbury’s stores throughout the UK.

The range of 14 products started to appear in-store from Sunday (13 October) and includes vegan and non-vegan sauces, mayonnaises, vinegars, olive oils, a balsamic vinegar and bread, including sourdough, baked every day in Sainsbury’s in-store bakeries.

None of the products contain artificial ingredients.

Leon said the partnership with Sainsbury’s will allow it to continue with its “mission” to get people to eat more plant-based food and expand out of its London-focused footprint. 

It said a pipeline of regular new products is scheduled to follow its launch lines in 2020 and beyond.

John Vincent, co-founder of Leon, said: “Sainsbury’s is a supermarket that, like us, puts food and flavour first, so teaming up together just makes sense. Now we’re embarking on a partnership that champions food innovation, alongside our values.

“This brand new range is an important step for us as a business as we grow beyond restaurants and continue to live out our ambition to help people access naturally fast food, everyday.”

Rachel Eyre, head of future brands at Sainsbury’s, said: “We are excited to be partnering with Leon to bring their products to the nation’s shoppers for the first time, exclusively for Sainsbury’s customers. At Sainsbury’s, we’re constantly looking for ways to offer our customers new and innovative products, and Leon’s flavour-first philosophy can help us do just that.”

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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