Swancote Foods, the UK-based potato processor owned by Produce Investments, has entered a consultation process with workers at its Telford site with a view to potentially closing the plant.

A 30-day consultation period has started with staff at the facility in Shropshire, Swancote said in a statement, which did not provide the number of employees at the site. It said the plant produces processed potatoes for food manufacturers.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Swancote added the business has been performing at a loss and it is taking the decision after owner Produce Investments (PI) of Cambridgeshire, in eastern England, had explored options to turn it around but to no avail.

The statement read: “The board of PI confirmed that the business has been operating at a loss for a number of years and that despite the best efforts of management and employees to improve the company’s fortunes, the business’ financial performance remains unsustainable. Further information will be communicated post conclusion of the consultation process.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact