California-based foodservice supplier Lyons Magnus has acquired local peer TRU Aspetics for an undisclosed sum. 

Lyons Magnus, which works with the foodservice, healthcare and dairy industries making products including beverage syrups, dessert sauces and smoothie mixes, said it is “committing to making significant investments in TRU’s team and its facility that will bring state-of-the-art technologies for blending, processing, and filling products”.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Formed in 2016 and headquartered in Beloit, Wisconsin, TRU Asepticsis is a processor of aseptic products for the retail, foodservice, and food ingredient markets.

Lyons Magnus, a portfolio company of Paine Schwartz Partners, said its investment will allow TRU to produce a wide variety of low-acid aseptic products, including active lifestyle and other functional beverages, nutritional supplements, plant-based beverages, and cold-brew coffees in an assortment of formats. 

This portfolio will be marketed as Lyons TRU to Nature products. Stacey Huels, chief executive officer and co-founder of TRU, will join the Lyons team as president of Lyons TRU to Nature. 

Ed Carolan, chief executive officer of Lyons Magnus, said: “The addition of TRU is an important strategic step for Lyons Magnus that provides access to the high-growth sector of low-acid aseptic products. 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“TRU’s advanced facility and our highly experienced team will accelerate our entrance into this exciting market, allowing us to further support our current foodservice and healthcare customers, as well as pursue new opportunities in those and other channels. 

“We look forward to working closely with Stacey and the TRU team to build upon TRU’s capabilities and offer customers products in this on-trend category to meet consumers’ demand for items such as plant-based milks and high-protein beverages.”

Huels said: “We’re excited to join Lyons Magnus, and look forward to taking our business to the next level as we continue producing food and beverage ingredients that promote life, health and well-being.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact