Unilever has launched an organic version of its Hellmann’s mayonnaise in Spain.
The consumer goods giant said the mayo would meet “growing demand” for organic food in the country.
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Ana Palencia, director of CSR at Unilever’s Spanish arm, said the launch “represents the need and growing demand for a consumer looking increasingly for naturalness, quality and commitment to the planet by business”.
Unilever pointed to a survey of Spanish consumers that it said showed 41% perceive organic food products as more natural and 34% as healthier than conventional products.
According to the survey, 27% of Spanish consumers deem organic products as too expensive, although an identical percentage believe it is worth paying more for the food. Unilever said the survey showed 58% of consumers associated buying organic products to eggs, behind only fruits and vegetables.
In February, Unilever rolled out organic Hellmann’s in the US as part of a wider push by the brand to tap into changing consumer habits in the market. Unilever also launched a version of its Hellmann’s mayonnaise in the US that contains no eggs, creating a close competitor to fast-growing local upstart Just Mayo, owned by Hampton Creek.
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By GlobalData
