Consumers in China are choosing convenience over health as a result of the economic downturn and long working hours.
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People are spending more on convenience food, such as frozen ready meals, and less on fresh food, according to the results of two polls that compared last year’s at-home and dining out habits with this year’s.
ACNielsen Homescan Services director Fanny Chan Ying-fong told the South China Morning Post that the recession had brought economic pressures to average families and that social traditions such as a home-cooked traditional family dinner were being affected.
People who ate at home are buying around 20% more convenience and frozen foods than last year, while spending on fresh food fell 19% in the same period.
A different ACNielsen survey found that around 22% of people were dining out less than they did a year ago due to economic factors. Around 13% of people eat out more often but tend to frequent cheaper and more convenient venues such as teahouses and fastfood outlets.
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By GlobalData
