Consumers in China are choosing convenience over health as a result of the economic downturn and long working hours.


People are spending more on convenience food, such as frozen ready meals, and less on fresh food, according to the results of two polls that compared last year’s at-home and dining out habits with this year’s.


ACNielsen Homescan Services director Fanny Chan Ying-fong told the South China Morning Post that the recession had brought economic pressures to average families and that social traditions such as a home-cooked traditional family dinner were being affected.


People who ate at home are buying around 20% more convenience and frozen foods than last year, while spending on fresh food fell 19% in the same period.


A different ACNielsen survey found that around 22% of people were dining out less than they did a year ago due to economic factors. Around 13% of people eat out more often but tend to frequent cheaper and more convenient venues such as teahouses and fastfood outlets.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.