All articles by Victor Martino

Victor Martino is a US-based marketing and business development consultant, analyst, entrepreneur and writer, specialising in the grocery industry.

The US food industry needs immigrant labour – but the system requires reform

The Trump administration’s ongoing immigration policy enforcement underlines an inconvenient truth about the US agri-food industry – without undocumented immigrants,…
The Dairy Renaissance: How protein, price and perception are reviving cow’s milk in the US

After decades of declining consumption, cow’s milk and its value-added dairy counterparts are experiencing a notable resurgence in the US.…
How brands can win in the US ‘vibecession’

The average US consumer is feeling financially stretched, squeezed and uncertain. In a word – they’re beleaguered. The economic optimism…
How CPG brands can regain influence in relations with US retailers

The relationship between grocers and CPG companies in the US has always been a delicate balance of power, negotiation and…
Why ‘healthy indulgence’ is the next big opportunity in snack foods

‘Healthy indulgence’ – the convergence of health consciousness and indulgence – is reshaping the snack foods category and packaged foods…

Why 2025 will breakout year for some food SMEs in the US

The so-called natural food and beverage industry in the US had been on a steady rise for decades but it’s…
From Trump to AI – the five big issues for US food in 2025

Looking into my crystal ball, I see that 2025 is going to be a very interesting and eventful year for…
RFK Jr. targets ultra-processed foods and has ‘Big Food’ in his sights

Is the US government on a collision course with the country's packaged foods industry? Robert F. Kennedy Jr., whom President-elect…
US election: Where Trump and Harris stand on food and agriculture

Agri-food issues have been central to this year’s US presidential election – but how might the policies of Kamala Harris…
Food fraud threat to industry is high – but technology can help

Food fraud – the intentional adulteration, misrepresentation or mislabeling of food products for economic gain – has been around almost…