All articles by Victor Martino

Victor Martino is a US-based marketing and business development consultant, analyst, entrepreneur and writer, specialising in the grocery industry.

Why tactical moves on price are no substitute for strategy

Major US food companies are starting to reduce prices and increase promotional activity after several years of sustained price increases.…
Canned fruit – a category in decline or structural industry shift?

For years, the canned fruit category in the US has been in steady decline. Consumption has gradually fallen, shelf space…
Kraft Heinz and the structural reckoning facing legacy CPG

For much of the past decade, Kraft Heinz – which earlier this month put its idea to split in two…
Why the new Dietary Guidelines for Americans put packaged foods on notice

For the first time in history, the US Dietary Guidelines for Americans are calling out highly processed foods and added…
Why US corporate enthusiasm matters more than federal pilot for regenerative agriculture

The US government has launched a $700m pilot to provide federal support to regenerative farming – but packaged food companies…

Why 2026 is a reset year for the US food industry

Each year, I take a step back from the daily headlines to look ahead at the major forces likely to…
Asian flavours powering next growth wave in US packaged foods

Walk the aisles of any major grocery store in the US today and you’ll see it. Where ‘Asian’ once meant…
Why Hispanic packaged foods matter more than ever in the US

The US packaged foods industry is at a crossroads. Consumer preferences are shifting, economic pressures are real and demographics are…
Private label’s growth surge and the US brand battle ahead

For decades, private label was the afterthought in US grocery aisles - the packaged food products shoppers primarily bought when…
RFK Jr. and MAHA want to change the US food industry. Will it work?

The US food industry continues to navigate a complex maze of challenges, including inflation, supply chain headaches, sluggish sales growth…