The consumer industry continues to be a hotbed of patent innovation. Activity is driven by convenience, health and wellness, environmental sustainability, and growing importance of technologies such as 3D food printer, alternative proteins, and traceability enablers. In the last three years alone, there have been over 450,000 patents filed and granted in the consumer industry, according to GlobalData’s report on Health & wellness in consumer: anabolic muscle supplements. Buy the report here.
According to GlobalData’s Technology Foresights, which uses over 116,000 patents to analyze innovation intensity for the consumer industry, there are 30+ innovation areas that will shape the future of the industry.
Anabolic muscle supplements is a key innovation area in health & wellness
Anabolic training helps in developing muscles from protein and nutrients. The process of anabolism, which includes the synthesis of intricate molecules, results in the development and differentiation of cells as well as an increase in body size.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 50+ companies, spanning technology vendors, established consumer companies, and up-and-coming start-ups engaged in the development and application of anabolic muscle supplements.
Key players in anabolic muscle supplements – a disruptive innovation in the consumer industry
‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to anabolic muscle supplements
Source: GlobalData Patent Analytics
Nestle is the leading patent filer in anabolic muscle supplements, along with Axcella Health. Some other leading patent filers in the space include Fonterra Co-operative Group, Danone, and Megmilk Snow Brand. Nestle China introduced a health food product aimed at seniors, which is certified with the "blue-hat" designation. This certified milk powder incorporates glucosamine as one of its key ingredients. The "blue-hat" certification and its associated logo are exclusively granted to health foods that have successfully navigated the rigorous registration process. This process demands a higher standard of scientific evidence and involves several years to complete. The newly launched glucosamine milk powder also includes essential components such as calcium, vitamin D3, and top-quality proteins. These ingredients are specifically formulated to promote joint health, enhance bone density, and fortify muscle strength among older individuals.
In terms of application diversity, Vireo Systems leads the pack. Abbott Laboratories and Cosucra Groupe Warcoing stand in second and third positions, respectively. By means of geographic reach, Axcella Health holds the top position, followed by Abbott Laboratories and Royal DSM.
In the coming years, anabolic muscle supplements will gain increased popularity in the fitness and bodybuilding communities. These supplements are designed to help individuals build muscle, increase strength, and improve overall athletic performance.
To further understand the key themes and technologies disrupting the consumer industry, access GlobalData’s latest thematic research report on Consumer.