The consumer industry continues to be a hotbed of innovation, with activity driven by health and wellness, environmental sustainability, and aesthetics, as well as the growing importance of personalised nutrition and technologies such as alternative proteins, 3D food printers, and digital food management. In the last three years alone, there have been over 450,000 patents filed and granted in the consumer industry, according to GlobalData’s report on Innovation in Consumer: Muscle regeneration supplements.

However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity.

Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.

40+ innovations will shape the consumer industry

According to GlobalData’s Technology Foresights, which plots the S-curve for the consumer industry using innovation intensity models built on over 110,000 patents, there are 40+ innovation areas that will shape the future of the industry.

Within the emerging innovation stage, insulin stimulating foods, dextrin-based compositions, and safety injection needles are disruptive technologies that are in the early stages of application and should be tracked closely. Milk processing technology, artificial sweeteners, and edible seed preservatives are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are whey protein compositions and anabolic muscle supplements, which are now well established in the industry.

Innovation S-curve for the consumer industry

Muscle regeneration supplements is a key innovation area in consumer

There are a wide range of muscle regeneration supplements being actively used to help repair and rebuild damaged muscles. These include creatinine, magnesium-based compositions, whey proteins, and branched chain amino acids compositions.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 20+ companies, spanning technology vendors, established consumer companies, and up-and-coming start-ups engaged in the development and application of muscle regeneration supplements.

Key players in muscle regeneration supplements – a disruptive innovation in the consumer industry

‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.

‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.

Patent volumes related to muscle regeneration supplements

Company Total patents (2010 - 2021) Premium intelligence on the world's largest companies
Nestle 42 Unlock company profile
Axcella Health 21 Unlock company profile
Sinphar Pharmaceutical 18 Unlock company profile
Newtree 18 Unlock company profile
Abbott Laboratories 16 Unlock company profile
Oncocross 15 Unlock company profile
Brainon 13 Unlock company profile
Otsuka Holdings 11 Unlock company profile
Probiotical 11 Unlock company profile
Royal DSM 11 Unlock company profile
L’Institut National Recherche Agronomique 10 Unlock company profile
Amazentis 9 Unlock company profile
Chong Kun Dang Healthcare 9 Unlock company profile
Omni Active Health Technologies Pvt 9 Unlock company profile
Ajinomoto 9 Unlock company profile
Tanzania Commission for Science and Technology 8 Unlock company profile
Raytheon Technologies 8 Unlock company profile
Smartfish 8 Unlock company profile
North Health Essentials 8 Unlock company profile
Gelita 7 Unlock company profile
Green Cross Holdings 6 Unlock company profile
Tereos 6 Unlock company profile
Cosmax 5 Unlock company profile

Source: GlobalData Patent Analytics

Nestle is one of the leading patent filers in muscle regeneration supplements. Some other key patent filers in the muscle regeneration supplements include Axcella Health, Sinphar Pharmaceutical, Newtree, Abbott Laboratories, and Oncocross. Recently, Abbott Laboratories announced the launch of Ensure with HMB, a new formulation to support Indian consumers in their older age. The new product contains a science-based nutritional supplement, which is made of 32 vital nutrients such as high-quality protein, calcium, and vitamin D to help improve muscle and bone strength.

In terms of application diversity, Newtree leads the pack, with Cosmax and Ajinomoto in the second and third positions, respectively. By means of geographic reach, Oncocross holds the top position, followed by Otsuka Holdings and Royal DSM.

Muscle regeneration supplements will be of immense importance in the coming years, as consumers increasingly seek safe solutions for muscle regeneration.

To further understand the key themes and technologies disrupting the consumer industry, access GlobalData’s latest thematic research report on Consumer.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.