Baby milks inflation in Brazil stood at 0.580% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 25 baby milks SKUs from companies such as Nan, Aptamil and Nestogeno that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Delivery Extra offered lowest prices of the total SKUs within the baby milks category from July through September 2024, followed by Supermercado Pereira and Muffato. According to the analysis, the price range of $10 and $15 was the most competitive, with 15 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Delivery Extra had greatest share of lowest prices for individual SKUs in baby milks in Brazil in Q3 2024.
Analysis of the quarterly price data showed that no discounts were offered for baby milks category by the retailers tracked by GlobalData. Among variants, the tracker revealed infant formula; stage 1 and comfor; infant formula; stage 1 as the most popular (by number of SKUs) baby milks variants. These were priced 21.64% lower than the average price of a baby milks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Delivery Extra, Supermercado Pereira, Muffato, Angeloni and . According to the analysis, Supermercado Pereira had the lowest average unit price, while the retailer with the widest product assortment was Delivery Extra.
The report brings attention to the intricate pricing dynamics within the baby milks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Delivery Extra, Supermercado Pereira and Muffato stood out as prominent e-retailers, providing competitive pricing for a substantial number of baby milks SKUs. However, to comprehensively grasp baby milks market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil baby milks market, buy the report here.
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