Baby milks inflation in Portugal stood at 12.530% in Q4 2024, according to GlobalDatas report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2024, GlobalData monitored the pricing of 95 baby milks SKUs from companies such as Aptamil, Nan and Nutribén that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalDatas pricing analysis reveals that Auchan Portugal offered lowest prices of the total SKUs within the baby milks category from October through December 2024, followed by Continente and Supermercado Elcorteingles. According to the analysis, the price range of $20 and $50 was the most competitive, with 37 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Auchan Portugal had greatest share of lowest prices for individual SKUs in baby milks in Portugal in Q4 2024.
Analysis of the quarterly price data showed that Auchan Portugal offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed infant formula; stage 1 and ar; infant formula; stage 1 as the most popular (by number of SKUs) baby milks variants. These were priced 0.41% higher than the average price of a baby milks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Auchan Portugal, Continente, Supermercado Elcorteingles, and . According to the analysis, Supermercado Elcorteingles had the lowest average unit price, while the retailer with the widest product assortment was Auchan Portugal.
The report brings attention to the intricate pricing dynamics within the baby milks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Auchan Portugal, Continente and Supermercado Elcorteingles stood out as prominent e-retailers, providing competitive pricing for a substantial number of baby milks SKUs. However, to comprehensively grasp baby milks market in Portugal, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Portugal baby milks market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
